SCOPE OF SERVICES

• CORPORATE IDENTITY

  Corporate Identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. Often referred to as organizational identity, corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.

  In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a package of tools called corporate identity manuals.

• MARKETING COLLATERAL

  The production of marketing collateral is important in any businessmarketing communication plan. Common examples include:

  • Sales brochures and other printed product information (e.g. Z-CARD)
  • Visual aids used in sales presentations
  • Sales scripts
  • Product data sheets
  • Complimentary packing slip
  • Business card
  • Letterhead
  • Many other

• ENVIRONMENTAL GRAPHIC

  Environmental graphic design (EGD) is a design profession embracing many design disciplines including graphic design, architecture ,built environment and landscape architecture. Practitioners in this field are concerned with the visual aspects of way finding, communicating identity and brands, information design, retail design and shaping a sense of place.